At the beginning of the New Year, MTI International Sdn Bhd, the Malaysian distributor of Moutai, held two exclusive Moutai tasting events at UOB (United Overseas Bank). Several key figures from UOB and high-end clients participated in the event.
"Fine wine, connecting to a beautiful life."
On January 18, a tasting event organized by Moutai’s Malaysian distributor took place at the UOB (United Overseas Bank) headquarters in Kuala Lumpur. The President of UOB Malaysia delivered a welcome speech, expressing gratitude for the invitation from MTI International Sdn Bhd. On the day of the event, renowned Malaysian bartender Justin skillfully crafted two Moutai cocktails—“Eastern Mist” and “Coffee Moutai”—for the guests. By presenting Moutai in the more accessible form of cocktails, the event brought the brand closer to Malaysian consumers, injecting new vitality into Moutai's efforts to appeal to younger, diverse, and globally-localized markets.
On January 23, the second Moutai tasting event was successfully held at the UOB (United Overseas Bank) Puchong branch in Selangor. The event attracted a large crowd of guests, with Ms. Julia, General Manager of MTI International Sdn Bhd, sharing the deep history and cultural heritage of Moutai, as well as its craftsmanship and brewing process. Through a detailed introduction to the Moutai tasting methods, she actively guided the guests to experience the unique, rich sauce aroma of Moutai. While showcasing the aesthetic of Moutai products, the event also allowed the guests to appreciate the diverse and rich cultural beauty of Moutai.
"Deepening market presence and expanding the 'circle of friends.'"
As a leader in the Asian banking industry, UOB (United Overseas Bank) provides financial services worldwide. This tasting event offered a great opportunity for Moutai to showcase its brand and culture, while also creating favorable conditions for Moutai to further develop Malaysia's high-end market. Through the tasting event, cocktails, and a series of cultural activities, Moutai's positioning as a premium product was highlighted, demonstrating its brand pursuit of discovering, creating, and interpreting beauty.
Internationalization is a key focus of Moutai's marketing efforts in 2024. Although there are many challenges, we firmly believe that "no matter how long the road, it will be reached; no matter how difficult the task, it will be accomplished." In the future, Moutai will work closely with international distributors, staying true to its unique characteristics while actively embracing the culture, cuisine, and consumption habits of overseas consumers. Moutai will further increase targeted marketing activities for various consumer segments, adopting a more proactive approach to enrich and innovate the international expression of Moutai "MEI." While creating a "strong core, expanding circles, and leading the group" spatial framework, Moutai will continue to promote the global spread of Chinese Moutai’s fragrance.